Wednesday, October 22, 2008

Project #2

Since I’m a dog lover I chose to do a commercial that involved a puppy. This commercial is the K9 Advantix commercial. In this commercial you will see a cute little golden Labrador puppy singing this adorable song while outside at what seems to be a puppy camp. The song goes like this, “ Hello mother, hello father, fleas, ticks, mosquitoes, really bother, thanks for the package, that’s why I’m writing, K9 Advantix quickly stops all the biting. Swimming, hiking and tent pitching, they’re not biting, I’m not itching, can’t wait to show you, all my new tricks, thanks again for sending me K9 Advantix.” Throughout this youtube commercial the puppy is running around at camp and having a good old time. There are several scenes were you see the puppy doing some sort of activity. The activities include this puppy running around on a hill and I guess you could call it “paw painting”, instead of finger painting. At the very end of the commercial a male voiceover comes on advertising the product of K9 Advantix and what this product can prevent which happens to be fleas, ticks and mosquitoes.
How does the K9 Advantix ad commercial help to create desire? First of all, instead of having the male voice over I mentioned earlier doing the whole commercial, the male voice just adds a little bit of commentary at the end of the commercial. Having the puppy sing the song about K9 Advantix instead of having the male voiceover just talk about the product seems to draw in more people’s attention to this commercial and what it seems to be promoting. Finally, I feel that more of the audience, (which is us), will listen to commercials if there is some sort of interesting aspect inscribed in it. The interesting aspect of this commercial is the song that is worked into the commercial.
While looking closely at this commercial, I realized why they chose to use a puppy for it. Alright, well when you first get a puppy you want to make sure that it’s healthy and had all of its shots. Well, you also want to make sure that your puppy or dog doesn’t have a miserable time if they go somewhere. This is why you buy the K9 Advantix product. Basically the desire that’s being created is to protect your puppy or dog from fleas, ticks and mosquitoes. Usually if you protect them, they’ll return the favor and protect you.
Another commercial that promotes getting rid of fleas and ticks is the frontline plus commercial. In this commercial you see two dogs itching themselves and the dog on the right hand side flips the phone over and calls the vet to get frontline plus. You see two different hands apply two different types of medication to their dog. The hand on the left hand side is applying a #2 product, while the hand on the right hand side is applying frontline plus. While the dog on the left side is still itching, the dog on the right side has stopped and is lying down and relaxing. Frontline Plus is the vets #1 choice for getting rid of fleas and ticks. Throughout this commercial there is a male voice over for this product. Towards the end the dog on the right side barks at the dog on the left basically saying call your vet and get frontline plus.
Both K9 Advantix and Frontline Plus are both medications that you can get for your dog or puppy to help protect them from fleas, ticks and mosquitoes. These products not only promote what they can do for your dogs, but both commercials also promote dogs having a good time. The only reason the dogs were having a good time, was because or their owners. Their owners bought them either K9 Advantix or Frontline Plus to keep them healthy and safe from fleas, ticks and mosquitoes. The main aspect of both commercials is how both medications protect your dog and if your dog knows that they’re being protected, then they will protect you back. It seems that if you’re concerned for you’re dog’s health, that they’ll be concerned for your health.

Elizabeth Miller
T.A. Kate Brandt

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